Wednesday, June 20, 2007

Outcomes of the Flogd White Paper

I'd like to release some basic outcomes of the recent security White Paper - produced 06/15/2007


1. Sensitive information collected in an official, unchanged Flogd shop window is as secure as a standard e-commerce proposition.


2. Information is sent using over an industry standard SSL connection from the locally executed Flogd flash application to the Flogd processing center.


3. Flogd windows are less vulnerable to cross site scripting and browser/local based attacks.


If you have any questions or concerns, post here.

Sunday, June 10, 2007

Beta Launch!

Welcome to the Flogd blog!

We're very excited to be launching our beta version of Flogd.

Before we start, here's an example of a shop that was made using Flogd:









I’d like to explain exactly what Flogd is, who it’s good for and why it’s a bit different to what’s on offer for those looking to engage in commerce online.

Flogd is basically a flash-based tool that allows you to create shops stocked with your own products and put them anywhere using the tried-and-true method of cut and paste. It’s sort of like Photobucket, Slide or RockYou, but for products you want to sell, rather than photos of random stuff.

The shops include built-in shopping carts, and a buyer can safely and securely purchase anything from a seller's shop right then and there, rather than being redirected to another page- significantly reducing the rate of drop off, and potentially leading to increased sales and exposure.

Flogd is good for everyone looking to sell something online. If you have a MySpace profile, you can put your shop right onto your page. If you have a webpage, Flogd is easier to use than existing shopping cart software, and it’s also easier to set up when compared with merchant solutions provided by banks. It’s easier than integrating PayPal into your page. So it’s the easiest way of quickly setting up a shop online. You can even put a Flogd shop right into your latest blog entry, or into a forum comment.

So a major part of Flogd is the ability it gives you to create decentralized sales networks, rather than being tied to an eBay store and having to link back to it you can put shops where people are more likely to see them, making it easier for your customers to find you.

Of course, there are already widgets available that allow you to sell products that are listed on Amazon, or other affiliatish services. Flogd is for people selling their own products- it could be something you’ve made, or something second hand - you can sell anything.

The merchant does not need to have a PayPal account to set up with Flogd, however upon a sale money is deposited towards an email address- PayPal stores this in association with the email address, and when the customer signs up to PayPal their balance is waiting for them.

And finally, it’s free. You can upload your products, set up your shops, and sell products without paying Flogd any money at all. So you don’t really have a reason not to, do you?

Check back for updates to our service.